Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. 

Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000 with new ones being started every day. It’s also interesting to note that for every new one that’s started, some disappear just as quickly as they are started…lack of operating capital and marketing know how being the principal causes of failure.

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This is a very lucrative business, and it’s growing in demand and popularity. There are thousands of people in all parts of the world who are making hundreds of dollars each week, just reading and clipping news item in the privacy of their own homes!

The press-clipping business is very much misunderstood by most people, and therefor there are a lot of people who are very skeptical about it as a way for ordinary people to make extra money at home. If you explain to friends or neighbors that you operate a press clipping business, most of them will think you pore through the obituaries, funeral notices, ad wedding announcements. Clipping these out and sending them to people or relatives of the people being written about.

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A new approach to serving one of the oldest and most basic needs of even the smallest business community, a home-based secretarial service can satisfy the entrepreneurial needs of even the most ambitious woman!

This kind of service business with a virtually unlimited profit potential. Third year profits for businesses of this type, in metropolitan areas as small as 70,000 persons are reported a 4100,000 and more. It’s a new idea for a traditional job that’s growing in popularity and acceptance.

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This is a fabulously profitable business that’s still infancy. And for sure, if you want a business that takes no special training, expensive office set-up or large investment—yet is capable of showing almost immediate profits—this is it!

Now is the ideal time to get started with your own Video Taping Service. Purchasing and learning how to operate, as well as maintain the necessary equipment, and the operating procedures have been so simplified that almost anyone with the ability to read, can study a video instruction manual for a couple of hours and immediately produce professional quality, highly marketable video tapes. Without a doubt, video tape technology has replace Super 8 home movies as the most-desired memory-saving system.

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Here’s a business that, almost more than any other with equal potential for real wealth, meets the most stringent requirements of just about any skeptic. In fact, there’s so much in favor of the “little guy” with this business, it’s a real mystery why more people don’t choose this one as the vehicle for their ultimate independence and financial security.

This is a business that can make you rich very quickly…It’s a kind of service business that can can very profitably be operated by one person—male or female..The basic knowledge needed for success is simple and easy to learn..Very little monetary investment is needed for equipment—usually less than $100…There are virtually no storage space requirements…You can operate out of your home for virtually as long as you like; and yet, there’s a real demand for this type of business everywhere…

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More than anything else, the key to success in business depends on how and where to advertise. You must advertise or forever remain unknown. If you have “the better mousetrap,” you have to let people know about it, or your ideas and efforts will come to nothing.
Everybody seemingly has an idea for a product, a service or a “how to” manual of some kind. Many people spend half of their lives perfecting a product, learning how to perform a special service, or writing a book—only to end up penniless and heartbroken because “no one beats a path to their door” to buy whatever it is they are trying to sell.

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Believe it or not, bulletin boards actually work as a traffic builders for any small business. They serve to enhance the
community relations image of a business, and the space required to locate a bulletin board can be written off as a tax deduction when listed as advertising or public relations expense.

People use these “business provided” bulletin boards to advertise things they want to sell, home-based businesses, and whatever they might want to trade for or buy. Then, they come back, sometimes morning, noon and evening every day, to check them, or to see who else has an announcement posted. Each time they come into the business owner’s store or shop, they may not feel obligation to buy something, but of course the business owner has another opportunity to sell them something.

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One of the easiest of all businesses to establish, publishing shopping center papers—CAN MAKE you very rich—almost as fast as finding gold, or inheriting an oil well.

Revenue and profits come from two main sources: The businesses in the shopping center your paper serves, and the people reading the paper. It doesn’t matter that there’s already a “Shopper’s Paper” in your area, or that you know nothing about the publishing business and don’t own a printing press.

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This is the kind of business that might grow out of a conversation over a couple of beers at your favorite tavern.
Imagine for a moment this scenario: Someone suggests that the owner should sponsor a summer picnic or softball game. The question then comes up as how to advertise it, and someone suggests bumper stickers. And the basics of a very lucrative business are set in motion.

As you consider this idea for a source of income, your first decision will be whether to first line up the people willing to “wear” the bumper stickers on their cars, or the business owners who will want to advertise in this manner.

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A BIG MAIL SHOULD CONTAIN:
At least three to four Mail order Magazines Circulars containing offers or interest to new mail order dealers. Circulars which the Big Mail Dealer has been to mail.

Do you enjoy reading Mail Dealer magazines? Do you enjoy ordering and receiving “Big Mail?” Do you enjoy working with new Mail Order dealers and opportunity seekers? If your answer is “YES” to all of these questions, then it would probably be profitable and pleasurable for you to start a “Big Mail” service.

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Have you ever been a coach to a neighborhood team? I know how it feels the first time I’ve coached a team of seven-year-old soccer kids and how much they can really test my patience, not to mention sanity as they run around kicking the ball like ants to a huge, white crumb. It feels strange at first, having to be stared at by a bunch of kids who they will know that I’m not the one in the field. Sounds wrong in a sense, right? But what is the dead about coaching?

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Product publicity is the “secret pathway” to business success everyone wants.  In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.

Regardless of what kind of business you are operating, you should want, and strive for, as much publicity for your business and your products or services, as possible.  After all, it’s “free advertising” that is essential to the growth of your business.  However, your publicity efforts should be well thought out, and pre-planned for maximum results.

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1. There are four important elements in a “Direct Mail Package” and close attention must be paid to each: (Before anything, of course, comes the essential “idea” since the conceptual strategy is still key.)

a) the graphics (carrier) which must be opened by reader – i.e,  “what does it look like?”
b) the offer: the way the proposition is phrased – i.e “what’s the deal?”
c) the copy: the compelling description that gets the reader to buy or act – i.e. “how is it said?”
d) the list: the targeted audience most likely willing to buy or act – i.e. “who is it sent to?”

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Organize yourself properly. decide how much money it’s going to take for you to feel comfortably wealthy, and the reach it with your own Telephone Answering Service.

Our research has turned up hundreds of husband and wife entrepreneurs who, beginning with just a couple of thousand dollars in borrowed funds, and a lot of ambition are grossing $250,000 or more after a couple of years in business.

The exciting part is that the door is wide open for you to do the same! The demand for telephone answering services is growing The advent of electronic answering devices in not even beginning to slow this demand! A great many people are completely “turned off” by the frustration of expecting to talk with a “live person,” and having to listen to a recording that advises the caller to leave a message at the sound of the tone. Exasperation of this kind can sometimes cost a business person thousands of dollars in lost profit. Realizing this, today’s successful business person wants the personal touch of a friendly, professional “secretary” answering their phones for them.

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When you hear the word “coach”, what comes first into your mind? Do you picture a basketball team with a man/woman shouting out directions? Or perhaps a football team with a man/woman pacing to and fro and calling out the names of the players?

Coaching is no longer reserved to sports teams; it is now one of the key concepts in leadership and management. Why is coaching popular?
 
Coaching levels the playing field.

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Impossible is Just a Word

Everyone, at some point of his or her life, has dreamed of being somebody special, somebody big. Who hasn’t fantasized about being the one who hits the game-winning homer? Who hasn’t dreamed of being the homecoming queen? And how many times have we dreamed of being rich, or successful, or happy with our relationships?

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“What Really Makes You Tick?” 10 questions you should ask to yourself: a preparation to self-improvement

Be all you can be, but it’s not always in the Army. I often see myself as somewhat contented with my life the way things are, but of course it’s hard to think of anything else when where are real issues to be discussed.

Still I aspire for something deeper and more meaningful.

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When selling through advertising, you’re faced with two options, both of which you will probably use frequently.  Those options are display and classified advertising.

We won’t deal here with radio and television copy writing because it is not something many of you will be using until you have developed a great deal of mail order experience.  Once you’re dealing with that sort of capital investment, you’ll probably have an intimate understanding of the fact that expert help is essential to the successful launch of any campaign, and frankly, electronic media are not our field of experience.

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“A Piece of Blarney Stone”

The Blarney Stone is a historical stone, or actually part of the Blarney Castle in Ireland where it was believed that kissing the stone can grant you the gift of gab. Yeah, it seems strange in this day and age, but who are we to question tradition? It’s not like I’m saying that Santa Claus doesn’t exist (OOPS!).

There is so much to know about conversation that anyone, even I, could ever realize. You can go though watching talk shows; radio programs; clubs dedicated to public speaking; ordinary conversations; certain rules still apply when it comes to interaction through words. It may sound tedious, I know, but even though it’s your mouth that’s doing the work, your brain works twice as hard to churn out a lot of things you know. So what better way to start learning to be an effective communication is to know the very person closest to you: yourself.

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There’s an exciting new “down-home” kind of business springing up among homeowners all across the country. It’s called Bed and Breakfast.

Basically, this is a transplant of European Hospitality, adapted and refined to the American way of doing things.  To foreign visitors, it’s the comfort and hospitality of home—-staying overnight “with people of the land” and enjoying a hearty breakfast—-without the traditional gaudiness and plastic feelings visitors get from most big cities in the United States. To U.S. citizens, it is a welcome alternative to the same old hotel/motel circuit.

For more details

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There are so many imple, yet really sure-fire ways of acquiring wealth, it’s a wonder everybody with even the least bit of ambition isn’t already rich. When you come right down to it, the only things needed for anyone to make bundles of money are the long-range vision and the energy to put a money-making plan into force.

One of the easiest methods of building wealth, and the one most often used by the “smart” people, is to furnish the expertise, equipment or growth capital to promising beginning business. Basically, you buy in as either a part owner or limited partner; then, as the busines grows and propers with your help, you reap your share of rewards.

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Everybody wants to make more money. In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth, is mail order or within the professional circles of the business, direct mail selling.

The only thing is, hardly anyone gives much real thought to the basic ingredient of selling by mail—the writing of profitable classified ads. If your mail order business is to succeed, then you must acquire the expertise of writing classified ads that sell your product or services!

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The greatest expense you’re going to incur in conducting a successful business is advertising.

You have to advertise. Your business cannot grow and flourish unless you advertise. Advertising is the “life-blood” of any profitable business. And regardless of where or how your advertise, it’s going to cost  you in some form or another.

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So how do you stay calm, composed and maintain self esteem in a tough environment? Here are some tips you may to consider as a starter guide to self improvement.

Imagine yourself as a Dart Board. Everything and everyone else around you may become Dart Pins, at one point or another. These dart pins will destroy your self esteem and pull you down in ways you won’t even remember. Don’t let them destroy you, or get the best of you.  So which dart pins should you avoid?

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In these days, it’s becoming increasingly difficult to make ends meet with just one source of income.  Thus, more and more people are investigating the possibilities of starting their own extra-income business.  Most of these part-time endeavors are started and operated from the comfort and privacy of the home.

Most of these people are making the extra money they need.  Some have wisely and carefully built these extra income efforts into full-time, very profitable businesses.  Others are just keeping busy, having fun, and enjoying life as never before.  The important thing is that they are doing something other than waiting for the government to give them a handout; they are improving their lot in life, and you can do it, too!

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You may be in Mail Order, Direct Mail, or you may be a local merchant with 150 employees; whichever, however or whatever—-you’ve got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a “tight ship.”

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