Advertisement Copy – How to write it!
When selling through advertising, you’re faced with two options, both of which you will probably use frequently. Those options are display and classified advertising.
We won’t deal here with radio and television copy writing because it is not something many of you will be using until you have developed a great deal of mail order experience. Once you’re dealing with that sort of capital investment, you’ll probably have an intimate understanding of the fact that expert help is essential to the successful launch of any campaign, and frankly, electronic media are not our field of experience.
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